How To Attract More Visitors To Your Open House

With more listings hitting the market and buyers being more selective about where they spend their weekends, agents need more than just balloons and a sign in the yard to drive traffic. Here’s a strategy-driven breakdown of how to get more eyes (and feet) on your next open house — and how tools like Showable can help you stand out.

Written by Seth Cox

Apr 19, 2025 / Open House Marketing

Promote It Like an Event, Not Just a Showing

Open houses aren’t just for showcasing a property — they’re marketing opportunities. Treat your open house like a branded event:

Use eye-catching graphics on Instagram, Facebook, and Stories
Create a countdown post or teaser video in the days leading up to it
List it on every possible platform: Zillow, Realtor.com, your brokerage site, local Facebook groups, Nextdoor, Craigslist, and your Google Business page

And most importantly: Make it clear why it’s worth attending. Is there a view? A backyard? Free snacks? Say so.

Pro tip: Showable gives you a clean, professional open house page with a shareable link — making it easy to post across social and email without creating anything from scratch.

Time It Strategically

Not all open house slots are created equal. Avoid scheduling yours when you’re competing with big events, school pickups, or major holidays. What works best:

Saturday or Sunday between 11 a.m. and 2 p.m.
Twilight open houses on Thursdays (especially for urban or luxury listings)

Midweek evening events can bring in serious buyers who can’t make it on weekends — and they often feel more exclusive.

Collaborate with Local Businesses

Looking for ways to draw a crowd? Partner with a local coffee shop, bakery, or wine store and turn your open house into a casual “sip and see.” You’ll support local businesses and make your event more memorable. Ideas include:

Free pastries or coffee from a nearby café
A wine and cheese hour with branded coasters
Gift card raffle or giveaways for attendees

Be sure to tag the business in your social media posts to double your exposure.

Use Signage That Works

It sounds basic, but signage matters — a lot.

Place at least 5–7 directional signs in the neighborhood
Use branded signage with your photo, logo, or QR code
Make sure signs are clean, sturdy, and easy to read from a moving car

And don't forget: Showable offers custom QR codes and sign-in links so that when someone scans your sign, they land on a professional check-in page and you capture their info instantly.

Invite the Neighbors

Neighbors are often curious — and they may know someone looking to move into the area. Use these strategies:

Drop off printed invites or door hangers
Host a “Neighbors-Only Preview” 30 minutes before the official open
Send a quick email blast to your local farm list

This can turn a nosy neighbor into a potential referral source.

Follow Up Fast (and Professionally)

Getting people to your open house is just step one. The magic happens after they leave.

Send a thank-you text or email within 24 hours
Include a link to the listing or schedule a private tour
Ask for feedback or offer similar listings if it wasn’t a match

With Showable, you can automate this process — sending personalized follow-ups the moment someone checks in, without lifting a finger.

Final Thoughts

If you're not seeing the turnout you want at your open houses, it’s time to rethink the approach. The agents who win in today’s market are the ones who treat their open houses like campaigns — combining smart marketing, strategic timing, and modern tech. The good news? You don’t have to do it all manually.

Showable helps you market your open house, capture better leads, and follow up like a pro — all from one place. Ready to draw a bigger crowd to your next open house? Start with the right strategy — and the right tools to back it up.