How To Get 10 Listings In 30 Days With Open Houses
Want more listings without buying leads or cold calling? Discover how one agent tripled his business by hosting 100 open houses in 100 days—and landed 10 listings in his first 30 days alone. Here’s exactly how he did it (and how you can too).
What if you could generate 10 listing leads in just 30 days—without cold calling, buying leads, or spending thousands on ads?
For many agents, open houses are treated like a buyer-only tool. But when used the right way, they can become one of the most effective listing machines in your real estate playbook.
Just ask Peyson Robertson, a young agent in Palm Springs who nearly left the industry after hitting a slump. Instead of quitting, he launched a wild experiment: 100 open houses in 100 days. The result? His production tripled in one of the toughest markets in over a decade.
Let’s dive into why open houses still work—and how to make them work for you.
From 0 to 10 Listings in 30 Days with Open Houses
In early 2023, Peyson Robertson was ready to quit real estate.
After a promising start to his career, the deals dried up. The market slowed. His pipeline emptied out. Like many agents at the time, he started wondering if he was in the wrong industry—or just in the wrong strategy.
Instead of giving up, he tried something radical: 100 open houses in 100 days.
No paid ads. No fancy CRM. Just showing up, every day, in the desert heat of Palm Springs, California—with signs, flyers, and a phone full of follow-up notes.
What started as an experiment turned into a full-blown transformation.
In June, he had zero escrows
In July, he had 10 deals in escrow
By year’s end, he had closed 26 transactions, tripling his previous year’s production
And here’s the surprising part: many of those deals came not from the buyers walking into the open house—but from neighbors who saw his consistency, people who called off his signs, and sellers who respected the hustle.
Instead of treating open houses like weekend events, Peyson treated them like a storefront—a daily opportunity to build visibility, credibility, and real relationships. He stayed in one location for days at a time, letting neighbors get familiar. He role-played daily with his team to sharpen scripts. He followed up with custom videos. He never asked if people had agents. And he never missed a chance to add value.
Most agents sit two open houses a month and call it a strategy. Peyson sat two a day—and turned it into a business.
The “100 Open Houses in 100 Days” Strategy (And Why It Works)
Peyson’s goal wasn’t just to stay busy. It was to create visibility at scale—to get his name, his signs, and his energy in front of the community every single day until the market had no choice but to take notice.
But what really made the strategy work wasn’t the volume. It was the structure.
Here’s what Peyson and his team did differently:
They hosted the same open house 7+ days in a row. This repetition created name recognition with neighbors and reinforced local market authority. One neighbor who used to just wave from the driveway eventually stopped to chat—and later listed with them.
They showed up in extreme weather. 120-degree desert heat? Didn’t matter. They brought extra clothes and cold towels. The message was clear: we’re out here, no matter what.
They ran open houses like consultations. Instead of pitching the home, they used the listing to start a conversation—asking visitors what they really wanted and texting personalized follow-ups right after they left.
They followed up with personal video messages. No fancy tech—just an iPhone selfie video that recapped the conversation and offered helpful next steps. It was simple, human, and highly effective.
They practiced every day. Each morning on Zoom, the team would roleplay actual open house conversations—especially the ones that didn’t go well. If someone failed to get a phone number the day before, they’d recreate that moment so the team could break it down, improve it, and learn from it together.
This wasn’t about luck. It was a system.
And while Peyson’s numbers are extraordinary, the core idea is repeatable for any agent willing to commit:
Pick a geographic area you know and want to dominate
It’s in the consistency, positioning, and execution.
100 open houses in 100 days
Step-by-Step: How Peyson Got 10 Listings in 30 Days from Open Houses
Once Peyson committed to the 100 open house challenge, his approach shifted from casual to calculated. He wasn’t just hoping for walk-ins—he was building a daily system to attract, engage, and convert potential sellers hiding in plain sight.
Here’s the exact breakdown of how he turned open houses into a listing pipeline:
1. He Picked the Right Neighborhoods—And Stayed There
Peyson didn’t bounce from house to house. Instead, he picked target neighborhoods he knew well—places where he had market knowledge, personal experience, and buyer demand. He often held the same house open for 7–10 days straight, which gave nearby homeowners repeated exposure to his signs and presence.
“After a few days, the neighbors started recognizing me. One went from a polite wave to a full conversation—and later listed with me.”
2. He Turned Open Houses into Listing Consultations
While most agents use open houses to pitch the property, Peyson used them to start conversations about what visitors were really looking for. If the home didn’t fit, he’d offer to text better options—and use that as a reason to get their phone number. From there, he stayed in touch, added value, and positioned himself as their go-to agent.
“We never tried to sell the house. We used it to figure out what they actually wanted—and then we helped them get it.”
3. He Leveraged Signs for Seller Visibility
Peyson didn’t use three small signs and hope for the best. He used big, custom-designed A-frame signs with oversized arrows—up to 15 at a time—flooding the area with visibility. Sellers in the neighborhood took notice. Over time, they started reaching out directly, often saying they’d “seen him everywhere.”
“I had people text me pictures of my signs from across town. It became passive branding that turned into active conversations.”
4. He Followed Up with Personalized Videos
Every time he met a new lead—buyer or seller—he followed up with a simple iPhone video, recapping the conversation and outlining next steps. It wasn’t polished or automated. It was personal. And that made people remember him.
“I tried BombBomb and stopped using it. The iPhone video was more authentic—and it actually got responses.”
5. He Practiced Daily, So He Could Convert on the Spot
Each morning, Peyson and his team role-played open house scenarios—especially the ones that didn’t go well the day before. If someone failed to get a phone number, they’d recreate the interaction and troubleshoot it together. The result? Fewer missed opportunities, and more confident conversations with sellers.
“It’s crazy how many leads came the next day after we role-played a failed convo. You fix it once, and it keeps paying off.”
6. He Treated Every Day Like a Launch
Each open house was promoted in advance on Instagram and Facebook Stories. He called surrounding neighbors to invite them. He made sure listings were live at least 48 hours ahead. Nothing was left to chance—and that consistency created the impression that he was one of the busiest agents in town.
“Even if we had zero walk-ins, someone always saw the story, the signs, or got the invite. It all adds up.”
Together, these steps helped Peyson turn daily open houses into a repeatable listing engine—even in one of the most challenging markets in years.
Hosting the Same Open House for 7+ Days Worked Better
Most agents treat open houses like one-off weekend events. Peyson flipped that idea on its head—holding the same house open for an entire week or more.
Why? Because visibility compounds. And in real estate, familiarity builds trust.
“After day three, neighbors started waving. After day five, they’d stop and talk. By day seven, they were asking for help listing their home.”
When you stay in one location for several days, you're no longer just "that agent hosting today’s open house." You become part of the neighborhood. Sellers see your signs every morning. They recognize your car. They start to associate you with the local market—even if they never walk through the door.
Here’s what this approach unlocks:
Increased brand recognition with neighbors and passersby
Higher chance of seller conversations over time
More efficient use of signs and setup effort
Time to study and master the home and surrounding comps
Ability to prospect surrounding homes throughout the week
Peyson called it “free branding”—but it wasn’t free in effort. He earned that visibility by showing up daily. That consistency signaled reliability to homeowners, many of whom eventually reached out when they were ready to sell.
“You can’t buy that kind of trust. You have to build it. And showing up every day is how you do it.”
Social Media, Signs, and Scripts to Attract Sellers
How Peyson Used Social Media, Signs, and Scripts to Attract Sellers
Peyson didn’t just sit in open houses and wait for someone to walk in. He used every tool at his disposal to amplify his presence—not just to attract buyers, but to get the attention of sellers who were quietly watching from the sidelines.
His philosophy: if you’re doing the work, make sure people see it.
Here’s how he made that happen every day:
Social Media Stories that Created Perceived Activity
Every morning, Peyson posted behind-the-scenes clips of setting up signs, walking through the house, or simply talking to his audience on Instagram and Facebook Stories.
Even if the open house had zero traffic, his followers saw someone who was always active, always showing homes, and clearly working hard.
“I got more referrals from my sphere just by showing up on stories every day. People assume you're crushing it—and they want to work with a winner.”
This daily documentation positioned Peyson as the go-to agent in his market—even to people who never attended an open house.
Big, Branded A-Frame Signs That Flooded the Neighborhood
These weren’t just directional tools—they were silent billboards that saturated the neighborhood for days on end.
“Neighbors would text me photos of my signs like, ‘Saw you on the way to work again!’ That’s how I knew it was working.”
For sellers, these signs signaled consistency, visibility, and hustle. Over time, they came to associate his name with movement—even if they never stepped foot inside the home.
Open House Scripts Focused on Consultation, Not Conversion
Most agents ask: Are you working with an agent? Want to make an offer?
Peyson asked better questions:
“Is a 3-bedroom what you’re looking for?”
“What would be missing from this home for it to be the right fit?”
“Would it help if I texted you a few better matches nearby?”
“We never asked if they had an agent. We never handed them a card. We just tried to solve their problem—and that’s what they remembered.”
The big takeaway? It wasn’t any one tactic that brought in the listings. It was the combination of consistency, visibility, and value. Social media showed effort. Signs showed presence. Scripts showed empathy. Together, they built trust.
But he didn’t just add people. He added structure.
“We don’t just hand someone a lockbox and say ‘go host.’ We train like it’s a sport. Scripts, follow-up, video—we coach it all.”
Here’s how Peyson scaled the open house strategy without diluting the results:
Each Agent Builds a Geographic Farm
Instead of bouncing all over the map, each team member chooses a core neighborhood they know well—or want to dominate. They host open houses exclusively in that area so they can build local expertise, name recognition, and trust.
“If you know the HOA fees, builder quality, and floorplans, you’ll earn more trust in 30 seconds than most agents do in 30 minutes.”
Daily Roleplay Keeps Everyone Sharp
Every morning, the team meets on Zoom and role-plays real conversations from the day before—especially the ones where they didn’t get the number. They break down what went wrong and practice how to improve it.
It’s collaborative, fast-paced, and often leads to wins within 24 hours.
“The number of times someone pulled a lead the day after roleplay is unreal. You fix one moment—and it changes your week.”
Shared Tools, Templates, and Checklists
Peyson created a shared open house checklist for the team—including social media reminders, follow-up templates, lender scripts, and sign placement strategy.
Everything is built to make sure no part of the process gets skipped—whether you’re on day 1 or day 91.
Central Coordination, Individual Execution
Agents schedule their own open houses, but the admin team helps track listings, coordinate opportunities, and make sure each property is properly marketed online before anyone even shows up.
“The agent still owns the relationship. We just give them the tools to make it repeatable.”
The result? A team that doesn’t rely on cold leads, expensive ads, or busy seasons.
They simply outwork the market—one open house at a time.
Final Thoughts: Why Open Houses Still Work for Getting Listings in 2025
If you ask most agents about open houses, they’ll tell you they don’t work anymore. Low turnout. Nosy neighbors. Buyers who already have agents. The usual complaints.
But those same agents are often sitting one open house a month, handing out flyers, and hoping someone walks in.
Peyson Robertson proved a different approach is possible. In one of the toughest markets in a decade, he didn’t wait for the market to pick back up. He created his own momentum—by showing up every single day and treating every open house as a chance to add value, build trust, and be seen.
He didn’t just generate buyer leads...
He earned listings from neighbors. He built a local brand from scratch. And he tripled his business in the middle of a slowdown.
The takeaway?
Open houses still work—if you work them like a system, not a side project.
Sellers don’t just want a listing agent. They want someone who shows up, knows the area, and proves they care before they ever get the listing agreement. That’s what Peyson did. And if you commit to the same level of focus and follow-through—you can do it too.
