25 Open House Social Media Post Ideas To Skyrocket Attendance

Struggling to get attention for your open house? These 25 social media post ideas are designed to skyrocket attendance, boost engagement, and help you stand out in a crowded market—whether you're posting on Facebook, Instagram, or anywhere in between.

Written by Seth Cox

Jun 02, 2025 / Open house promotion

When it comes to promoting an open house, most agents know they should post on social media—but few know what to post. The result? Generic graphics, low engagement, and missed opportunities.

Social media isn’t just for visibility—it’s one of the most effective tools for driving real-world foot traffic. In fact, according to the National Association of Realtors, nearly half of all homebuyers use social media in their home search, and 60% of agents say they gain quality leads from social platforms.

But the key isn’t just posting—it’s posting well. That means having the right visuals, captions, timing, and platform strategy to not just be seen, but to spark action.

In this guide, we’ll walk you through 25 proven open house social media post ideas you can use to grab attention, generate buzz, and get more buyers through the door. Whether you're posting to Facebook, Instagram, or LinkedIn, these ideas are designed to help your next open house get the attention it deserves.

Before we dive into open house templates and post ideas, let’s get one thing clear: not all open house posts are created equal.

The best posts don’t just announce an event—they create a sense of urgency and desire while making it effortless for buyers to take the next step. Whether it’s a quick scroll on Instagram or a Facebook group post, your content needs to stop the scroll and answer three questions fast:

What’s happening?
Why should I care?
What should I do next?

Here are the essential ingredients that every high-performing open house social media post should include:

1. An Attention-Grabbing Visual

Your photo or video is the first impression—make it count. Use:

A bright, well-staged image of the home’s best feature (usually the kitchen, living room, or exterior)
A short video walk-through or aerial clip
Canva-designed graphics with the date and address

2. Clear Event Details

Don’t bury the basics. Make sure your post includes:

Date and time of the open house (Best times to host an open house)
Full address (link to Google Maps where possible)
Key selling points: e.g., “3BR/2.5BA | Private backyard | Walk to downtown”

3. A Compelling Hook or Headline

Use short, benefit-driven language like:

“Just Listed in Cary, NC!”
“Tour This Light-Filled Cottage on Sunday”
“You Have to See This Backyard in Person”

4. A Call to Action That Works

Guide the viewer to act:

“Click to RSVP” (Use an open house app to capture leads in advance)
“Send us a DM to learn more”
“Join us this Sunday at 2PM—snacks provided!”

5. Strategic Use of Hashtags and Tags

Increase discoverability by using:

Local and real estate hashtags (#AtlantaHomes, #OpenHouseSunday, #CarmelINRealEstate)
Tags for your brokerage or teammates
A custom hashtag like #123MainStOpenHouse for tracking and engagement

6. Bonus: A Sense of Urgency or Scarcity

Try adding lines like:

“Only one like this on the market”
“First showings this weekend”
“Won’t last long—see it before it’s gone

If you’re tired of posting the same generic “Come to my open house!” and getting little to no engagement, you’re not alone. Great social posts aren’t just informative—they’re intriguing, visual, and tailored to the platform and the audience.

Use these 25 proven post ideas to grab attention, showcase your listing’s best features, and skyrocket attendance at your next open house:

1. Just Listed Teaser

Post the most eye-catching photo of the home with the caption:

“Just listed in [City Name]—open house this Sunday! Don’t miss this stunning kitchen.”

2. Neighborhood Love

Highlight a lifestyle shot from the area:

“Imagine living just blocks from [popular local attraction]. Tour this home Sunday from 1–4!”

3. Before & After (Staging)

Share a side-by-side of the home pre-staging vs. post-staging with a caption like:

“Staging matters. See the transformation this weekend at our open house.”

4. Countdown Stories

Use Instagram or Facebook Stories with a countdown sticker:

“2 days until this dream home is open to tour!”

5. Behind the Scenes

Post a short video of you prepping the home:

“Final touches before Sunday’s open house—this kitchen is a showstopper.”

6. Realtor Walkthrough

Record a 30-second Reel walking through the living room or kitchen with narration.

Follow me inside this light-filled beauty—we’ll be open Sunday from 12–3!

7. Polls and Questions

Use Instagram polls or Facebook questions:

“What’s your favorite feature in a dream home—chef’s kitchen or spa bathroom?”

8. Client Testimonial

Post a photo of happy past buyers:

“Another client found their dream home. Could this be yours? Tour it this Sunday!”

9. Sunset Shot

Post a golden-hour photo of the backyard or porch with a soft CTA:

“This could be your evening view. Open house Sunday at 2PM.”

10. Time-Lapse Setup

Capture your setup process as a quick time-lapse with upbeat music.

Here’s how we get ready for every open house. Come see the final result this weekend!

11. Pet-Friendly Angle

Appeal to pet lovers by emphasizing outdoor space or nearby trails.

“This home has the perfect fenced yard for your four-legged friends. Come see it!”

12. Investor Angle

Target investors by showcasing ROI potential or rental appeal.

“Great bones. Great location. Great potential. Join us Sunday for the first look.”

13. Limited-Time Hook

Create urgency by noting that the home may sell fast.

"This gem won’t last. Tour it during our exclusive open house—Sunday from 12 to 3!"

14. Open House Giveaway

Add an incentive to attend, like refreshments or a raffle.

“Free coffee, cookies, and a chance to win a $50 gift card. See you at the open house!”

15. Agent on Camera

Build trust with a personal video invite from you.

“Hi, I’m [Agent Name]. I’ll be hosting this gorgeous home Sunday. Come say hi!”

16. Drone Shot or Aerial View

Share a high-angle view showing the lot size, location, or nearby amenities.

“Check out this location! You’re minutes from everything. Tour it Sunday afternoon.”

17. Holiday Tie-In

Make your post seasonally relevant with a festive twist.

“We’re serving up hot cider and holiday cheer at this Sunday’s open house!”

18. Walkability Highlight

Appeal to buyers who value walkable, livable neighborhoods.

“Steps to downtown, shops, parks, and schools. You need to see this one in person.”

19. Luxury Angle

Emphasize upscale finishes, designer features, or exclusive location.

“Marble countertops. Custom cabinetry. Walk-in wine cellar. Sunday open house—2PM.”

20. Carousel Tour

Use Instagram carousel posts to feature 5–6 of the best shots, ending with a CTA.

“Swipe through this stunner—then come see it in person Sunday from 2–4!”

21. Moodboard Style Post

Pair interior shots with textures or design elements:

“Modern meets cozy in this East Nashville charmer. Tour it this weekend!”

22. Coming Soon > Now Showing

Post a "coming soon" teaser, then update it with a “Tour Now” announcement.

“You’ve waited long enough… it’s finally time to tour! Join us Sunday.”

23. Virtual Tour Snippet

Clip a short portion of a Matterport or listing video to entice views.

“Take a quick peek inside—then join us in person at Sunday’s open house!”

24. Day-of Reminder

Post a final reminder the morning of the event to catch last-minute attendees.

“Today’s the day! Stop by between 12 and 3PM to tour this amazing home.”

25. Post-Event Recap

Even after the open house, keep the buzz going with a thank-you post.

“Thanks to everyone who came out today! If you missed it, message me for a private tour.”

Open House Caption Formulas That Convert

Not sure what to write in your caption? These simple plug-and-play formulas will help you craft engaging open house captions in seconds—whether your tone is friendly, urgent, or professional.

Use these formats across Instagram, Facebook, LinkedIn, or even email blasts.

Formula 1: The “What + When + Why”

Formula: [What] + [When] + [Why they should come]
Example: “Open house at 123 Main St this Sunday, 2–4PM! Tour this bright, updated home just steps from downtown.”

Formula 2: The “Question Hook”

Formula: [Question] + [Invite to tour or DM]
Example: “Could you see yourself in a home like this? Come see it in person this weekend—open Sunday 1–3PM.”

Formula 3: The “Feature Stack”

Formula: [Top 2–3 features] + [Call to action]
Example: “Chef’s kitchen, vaulted ceilings, and a backyard that feels like a retreat. Open house this Sunday from 12–3!”

Formula 4: The “Lifestyle + Local”

Formula: [Lifestyle benefit] + [Neighborhood nod] + [Event details]
Example: “Walk to your favorite coffee shop, grill in your private yard, and live right in [Neighborhood]. Open Sunday, 1–4PM.”

Formula 5: The “Story Start”

Formula: [Personal or emotional line] + [Open house mention]
Example: “This is the kind of home that makes you want to stay a while. Come see for yourself—open Sunday 2–4.”

Bonus Tips for Caption Success

Keep it under 125 characters for Instagram visibility
Use 2–4 relevant hashtags (e.g. #OpenHouseSunday #NashvilleRealEstate)
Always end with a clear call to action: “Tour it,” “RSVP,” “DM us,” etc

Copy-Paste Open House Post Templates for Instagram & Facebook

Sometimes you just need to post fast. These fill-in-the-blank templates make it easy to create polished, high-converting open house content for your social media feeds—without starting from scratch.

Use them as-is or tweak the tone to match your brand. Each one includes a plug-and-play format plus a sample version.

Template 1: Classic Announcement

Format:
🏡 [Open House] this [day]!
📍 [Address]
🕐 [Timeframe]
✨ [Top 2–3 features]
📩 [Call to action]

Example:
🏡 Open House this Sunday!
📍 123 Oakwood Drive, Franklin, TN
🕐 2:00–4:00 PM
✨ Light-filled kitchen, vaulted ceilings, huge fenced yard
📩 DM us to RSVP or stop by!

Template 2: Local Lifestyle Hook

Format:
Love [neighborhood name]? You’ll love this home.
📍 [Address]
🕐 [Time and date]
💬 [Lifestyle benefit or nearby amenity]
📩 [CTA to tour or message]

Example:
Love West Des Moines? You’ll love this home.
📍 14 Ash Creek Ct
🕐 Sunday, 1–3 PM
💬 Just minutes from schools, trails, and coffee shops.
📩 Message us for more details!

Template 3: Countdown Reminder Post

Format:
⏳ [# of days] until this open house!
📍 [Address]
🕐 [Time and day]
🎯 [Highlight feature or offer]
📩 [Reminder CTA]

Example:
⏳ 2 days until this open house!
📍 607 Willow Lane
🕐 Sunday, 12–3 PM
🎯 Tour this renovated ranch with a massive deck and fire pit
📩 Don’t miss it—set a reminder now!

Template 4: Reels or Video Walkthrough Caption

Format:
🎥 [Short description of home or key feature]
📍 [Location or neighborhood]
🕐 [Date/time]
💬 [What viewers should do next]

Example:
🎥 Wait until you see the ceiling beams in this great room!
📍 Located in the heart of Mount Pleasant
🕐 Open Sunday from 1 to 4 PM
💬 Tour it this weekend or message for a private showing

Template 5: Giveaway or Incentive Angle

Format:
🎁 [Mention the incentive]
🏡 [Listing type or feature]
📍 [Address]
🕐 [Open house timing]
📩 [CTA with urgency]

Example:
🎁 Free coffee and gourmet pastries for the first 10 guests!
🏡 Come tour this dreamy kitchen with a butler’s pantry
📍 89 Harbor View Dr
🕐 Sunday from 2–4 PM
📩 Don’t wait—it’s one day only!

These templates are designed to be quick, effective, and customizable for whatever platform you're using. Next up, we’ll walk through platform-specific strategies—so your posts are not just written well, but posted smart.

Platform-Specific Posting Strategies: Facebook, Instagram, LinkedIn, and X

Every social media platform has its own strengths—and understanding how to tailor your open house posts to each one can dramatically improve reach and engagement. Here’s how to post smarter on the platforms that matter most for real estate agents.

Facebook

Facebook is still the best platform for reaching local buyers and promoting events.

What to do:

Create a Facebook Event for your open house with the date, time, address, and a great image
Share the event on your business page and personal profile
Post in local real estate or neighborhood groups (when permitted)
Use carousel posts or albums to show multiple rooms
Consider boosting your post within a 10–15 mile radius of the listing

Bonus tip:
Always respond to comments and questions—it helps boost the post organically.

Instagram

Instagram is perfect for visual storytelling, behind-the-scenes content, and building your personal brand.

What to do:

Use a mix of Reels, Stories, and carousel posts
Add countdown stickers in Stories to build anticipation
Post a Reel with a voiceover walkthrough or “top 3 features”
Use lifestyle-focused captions and 3–5 relevant hashtags (e.g. #OpenHouseSunday, #NashvilleHomes)
Link to your RSVP page or lead form in bio (Showable works well here)

Bonus tip:
Tag local businesses or your staging team to expand your reach.

LinkedIn can be surprisingly effective—especially for luxury listings, relocation buyers, or referrals from professional networks.

What to do:

Share posts in local or real estate-specific LinkedIn Groups
Focus on investment or lifestyle potential rather than emojis or casual tone
Use clean, professional listing photos
Mention unique selling points like school districts, walkability, or proximity to employment centers

Bonus tip:
End with a professional CTA: “Know someone relocating to [City]? Feel free to share.”

X (formerly Twitter)

X is fast-moving but still useful for local updates and SEO value when your post gets indexed.

What to do:

Tweet key open house info 2–3 times leading up to the event
Include 1–2 quality images and a clear CTA
Use location-based hashtags (e.g. #BoiseOpenHouse, #AtlantaRealEstate)
Retweet the post the morning of the event

Bonus tip:
Pin the open house tweet to your profile for extra visibility.

By using the right content on the right platform, you’ll increase your chances of reaching motivated buyers wherever they’re scrolling. Up next: when to post, how often, and how to map your timeline for maximum impact.

Even the best social media post won’t drive results if it’s shared too late—or just once. A smart posting schedule ensures your open house stays top-of-mind without overwhelming your audience.

Here’s a proven week-by-week timeline to build awareness, generate excitement, and maximize attendance.

Two Weeks Before: Tease the Listing

Start building curiosity early, especially for luxury or unique properties.

What to post:

“Coming soon” teaser with an exterior shot or detail image
Countdown story or Reel with staging-in-progress footage
Neighborhood highlight (“Walk to downtown from this upcoming listing”)

Goal: Spark early interest and save the date

One Week Before: Announce the Open House

This is your main promotional push.

What to post:

Full open house post with time, date, address, and CTA
Instagram carousel or Facebook album with interior photos
Re-share your Facebook Event or start boosting your post

Goal: Drive RSVPs, shares, and add-to-calendars

3 Days Before: Create Urgency

Remind your audience while there’s still time to plan.

What to post:

Countdown Story with sticker
Quick video walkthrough Reel or “Top 3 features”
Group post in local buy/sell or neighborhood community

Goal: Reactivate interest and build urgency

Morning of the Open House: Final Push

Don’t miss last-minute browsers who scroll before leaving the house.

What to post:

“Happening today” post with reminder CTA
Instagram Story with address and parking info
Re-share your original post with “Join us today!” sticker

Goal: Capture spontaneous visitors and drive foot traffic

After the Event: Extend the Value

Just because the open house is over doesn’t mean your marketing is.

What to post:

Thank-you post or recap with a photo from the event
“Missed it? DM us for a private tour” call to action
Teaser for your next open house to keep the momentum going

Goal: Keep the listing top-of-mind and capture any missed leads

Consistency is key. Social media algorithms reward engagement over time, so spreading your open house promotion across multiple days and formats helps ensure better visibility and stronger turnout.

Still wondering how to get the most out of your open house social posts? These frequently asked questions cover the details agents ask about the most—so you can promote your event with clarity and confidence.

What should I write in an open house social media post?

Keep it simple but compelling. Include:

A striking visual (photo or video)
The date, time, and address of the open house
1–2 standout features of the property
A clear call to action (“DM to RSVP,” “Click for directions,” etc.)

What are the best hashtags for open house posts?

Use a mix of real estate and local hashtags to boost visibility:

#OpenHouseSunday
#JustListed
#[YourCity]Homes
#[Neighborhood]OpenHouse
You can also create a custom hashtag like #123MainOpenHouse for tracking engagement.

How far in advance should I start posting about an open house?

Ideally, start two weeks in advance with a teaser, post your full details one week out, and add reminders 3 days before and the day-of. Consistent promotion beats one-and-done posts every time.

What’s the best time to post open house content?

Generally:

Instagram: 9–11 AM or 6–8 PM
Facebook: 12–2 PM or 5–7 PM
LinkedIn: 8–10 AM weekdays
X (Twitter): Mid-morning and early afternoon

Test your local market—time zones and buyer habits matter.

Should I boost my open house post on Facebook?

Yes—if you want broader local reach. Boost to a targeted area within 10–15 miles of the listing. Start the boost 5–6 days before the event and set a modest daily budget ($5–15/day can go a long way).

Can I promote multiple open houses at once?

Yes, but avoid overwhelming your audience. Create a clean, branded graphic with multiple listings or break them up across different posts by day or format (e.g., one carousel per house).

Should I use video or photo in my open house post?

Both work—but video generally gets more engagement. A quick Reel or Story with a walk-through can stop the scroll better than static images. Pair video with photos in a carousel for the best results.

How do I get more people to RSVP to my open house?

Use a dedicated link to your RSVP or sign-in page
Add urgency in your post (“Only one weekend to tour this home!”)
Offer a giveaway or freebie for attendees
Post consistently across platforms
Respond to DMs and comments quickly

What’s the most important part of an open house post?

The first visual + headline. If those don’t grab attention in the first 2 seconds, people won’t read the rest. Follow that with clear details and an actionable CTA.

Where should I post about my open house?

Prioritize:

Facebook (especially Events + Groups)
Instagram (Reels, Stories, carousels)
LinkedIn (for higher-end listings or relocation buyers)
Nextdoor or local groups (where allowed)

Conclusion: Your Listing Deserves to Be Seen—and Shared

A great open house doesn’t just happen—it’s marketed into existence. In a world where buyers are constantly scrolling, the agents who win are the ones who know how to turn that scroll into a showing.

From attention-grabbing visuals to strategic timing and clear calls to action, your social media posts are more than just announcements—they’re invitations. And when you pair them with the right tools, like Showable, you don’t just get likes—you get leads.

Whether you're posting on Instagram, Facebook, LinkedIn, or all three, use the templates, ideas, and strategies in this guide to promote your next open house with clarity, creativity, and confidence.

Because when your social media is as polished as your listing, buyers show up—and doors open.