25 Open House Social Media Post Ideas To Skyrocket Attendance
Struggling to get attention for your open house? These 25 social media post ideas are designed to skyrocket attendance, boost engagement, and help you stand out in a crowded market—whether you're posting on Facebook, Instagram, or anywhere in between.

Written by Seth Cox
Jun 02, 2025 / Open House Marketing
Social media isn’t just for visibility—it’s one of the most effective tools for driving real-world foot traffic. In fact, according to the National Association of Realtors, nearly half of all homebuyers use social media in their home search, and 60% of agents say they gain quality leads from social platforms.
But the key isn’t just posting—it’s posting well. That means having the right visuals, captions, timing, and platform strategy to not just be seen, but to spark action.
In this guide, we’ll walk you through 25 proven open house social media post ideas you can use to grab attention, generate buzz, and get more buyers through the door. Whether you're posting to Facebook, Instagram, or LinkedIn, these ideas are designed to help your next open house get the attention it deserves.
What Makes a Great Open House Social Media Post?
Before we dive into open house templates and post ideas, let’s get one thing clear: not all open house posts are created equal.
The best posts don’t just announce an event—they create a sense of urgency and desire while making it effortless for buyers to take the next step. Whether it’s a quick scroll on Instagram or a Facebook group post, your content needs to stop the scroll and answer three questions fast:
- What’s happening?
- Why should I care?
- What should I do next?
Here are the essential ingredients that every high-performing open house social media post should include:
1. An Attention-Grabbing Visual
- A bright, well-staged image of the home’s best feature (usually the kitchen, living room, or exterior)
- A short video walk-through or aerial clip
- Canva-designed graphics with the date and address
2. Clear Event Details
- Date and time of the open house (Best times to host an open house)
- Full address (link to Google Maps where possible)
- Key selling points: e.g., “3BR/2.5BA | Private backyard | Walk to downtown”
3. A Compelling Hook or Headline
- “Just Listed in Cary, NC!”
- “Tour This Light-Filled Cottage on Sunday”
- “You Have to See This Backyard in Person”
4. A Call to Action That Works
- “Click to RSVP” (Use an open house app to capture leads in advance)
- “Send us a DM to learn more”
- “Join us this Sunday at 2PM—snacks provided!”
5. Strategic Use of Hashtags and Tags
- Local and real estate hashtags (#AtlantaHomes, #OpenHouseSunday, #CarmelINRealEstate)
- Tags for your brokerage or teammates
- A custom hashtag like #123MainStOpenHouse for tracking and engagement
6. Bonus: A Sense of Urgency or Scarcity
- “Only one like this on the market”
- “First showings this weekend”
- “Won’t last long—see it before it’s gone
25 Open House Social Media Post Ideas That Actually Work
If you’re tired of posting the same generic “Come to my open house!” and getting little to no engagement, you’re not alone. Great social posts aren’t just informative—they’re intriguing, visual, and tailored to the platform and the audience.
Use these 25 proven post ideas to grab attention, showcase your listing’s best features, and skyrocket attendance at your next open house:

1. Just Listed Teaser
“Just listed in [City Name]—open house this Sunday! Don’t miss this stunning kitchen.”
2. Neighborhood Love
“Imagine living just blocks from [popular local attraction]. Tour this home Sunday from 1–4!”
3. Before & After (Staging)
“Staging matters. See the transformation this weekend at our open house.”
4. Countdown Stories
“2 days until this dream home is open to tour!”
5. Behind the Scenes
“Final touches before Sunday’s open house—this kitchen is a showstopper.”

6. Realtor Walkthrough
Follow me inside this light-filled beauty—we’ll be open Sunday from 12–3!
7. Polls and Questions
“What’s your favorite feature in a dream home—chef’s kitchen or spa bathroom?”
8. Client Testimonial
“Another client found their dream home. Could this be yours? Tour it this Sunday!”
9. Sunset Shot
“This could be your evening view. Open house Sunday at 2PM.”
10. Time-Lapse Setup
Here’s how we get ready for every open house. Come see the final result this weekend!
11. Pet-Friendly Angle
“This home has the perfect fenced yard for your four-legged friends. Come see it!”
12. Investor Angle
“Great bones. Great location. Great potential. Join us Sunday for the first look.”
13. Limited-Time Hook
"This gem won’t last. Tour it during our exclusive open house—Sunday from 12 to 3!"
14. Open House Giveaway
“Free coffee, cookies, and a chance to win a $50 gift card. See you at the open house!”
15. Agent on Camera
“Hi, I’m [Agent Name]. I’ll be hosting this gorgeous home Sunday. Come say hi!”
16. Drone Shot or Aerial View
“Check out this location! You’re minutes from everything. Tour it Sunday afternoon.”
17. Holiday Tie-In
“We’re serving up hot cider and holiday cheer at this Sunday’s open house!”
18. Walkability Highlight
“Steps to downtown, shops, parks, and schools. You need to see this one in person.”
19. Luxury Angle
“Marble countertops. Custom cabinetry. Walk-in wine cellar. Sunday open house—2PM.”

20. Carousel Tour
“Swipe through this stunner—then come see it in person Sunday from 2–4!”
21. Moodboard Style Post
“Modern meets cozy in this East Nashville charmer. Tour it this weekend!”
22. Coming Soon > Now Showing
“You’ve waited long enough… it’s finally time to tour! Join us Sunday.”
23. Virtual Tour Snippet
“Take a quick peek inside—then join us in person at Sunday’s open house!”
24. Day-of Reminder
“Today’s the day! Stop by between 12 and 3PM to tour this amazing home.”
25. Post-Event Recap
“Thanks to everyone who came out today! If you missed it, message me for a private tour.”

Open House Caption Formulas That Convert
Not sure what to write in your caption? These simple plug-and-play formulas will help you craft engaging open house captions in seconds—whether your tone is friendly, urgent, or professional.
Formula 1: The “What + When + Why”
Formula: [What] + [When] + [Why they should come]
Example: “Open house at 123 Main St this Sunday, 2–4PM! Tour this bright, updated home just steps from downtown.”
Formula 2: The “Question Hook”
Formula: [Question] + [Invite to tour or DM]
Example: “Could you see yourself in a home like this? Come see it in person this weekend—open Sunday 1–3PM.”
Formula 3: The “Feature Stack”
Formula: [Top 2–3 features] + [Call to action]
Example: “Chef’s kitchen, vaulted ceilings, and a backyard that feels like a retreat. Open house this Sunday from 12–3!”
Formula 4: The “Lifestyle + Local”
Formula: [Lifestyle benefit] + [Neighborhood nod] + [Event details]
Example: “Walk to your favorite coffee shop, grill in your private yard, and live right in [Neighborhood]. Open Sunday, 1–4PM.”
Formula 5: The “Story Start”
Formula: [Personal or emotional line] + [Open house mention]
Example: “This is the kind of home that makes you want to stay a while. Come see for yourself—open Sunday 2–4.”
Bonus Tips for Caption Success
- Keep it under 125 characters for Instagram visibility
- Use 2–4 relevant hashtags (e.g. #OpenHouseSunday #NashvilleRealEstate)
- Always end with a clear call to action: “Tour it,” “RSVP,” “DM us,” etc
Copy-Paste Open House Post Templates for Instagram & Facebook
Copy-Paste Open House Post Templates for Instagram & Facebook
Sometimes you just need to post fast. These fill-in-the-blank templates make it easy to create polished, high-converting open house content for your social media feeds—without starting from scratch.
Use them as-is or tweak the tone to match your brand. Each one includes a plug-and-play format plus a sample version.
Template 1: Classic Announcement
Format:
🏡 [Open House] this [day]!
📍 [Address]
🕐 [Timeframe]
✨ [Top 2–3 features]
📩 [Call to action]
Example:
🏡 Open House this Sunday!
📍 123 Oakwood Drive, Franklin, TN
🕐 2:00–4:00 PM
✨ Light-filled kitchen, vaulted ceilings, huge fenced yard
📩 DM us to RSVP or stop by!
Template 2: Local Lifestyle Hook
Format:
Love [neighborhood name]? You’ll love this home.
📍 [Address]
🕐 [Time and date]
💬 [Lifestyle benefit or nearby amenity]
📩 [CTA to tour or message]
Example:
Love West Des Moines? You’ll love this home.
📍 14 Ash Creek Ct
🕐 Sunday, 1–3 PM
💬 Just minutes from schools, trails, and coffee shops.
📩 Message us for more details!
Template 3: Countdown Reminder Post
Format:
⏳ [# of days] until this open house!
📍 [Address]
🕐 [Time and day]
🎯 [Highlight feature or offer]
📩 [Reminder CTA]
Example:
⏳ 2 days until this open house!
📍 607 Willow Lane
🕐 Sunday, 12–3 PM
🎯 Tour this renovated ranch with a massive deck and fire pit
📩 Don’t miss it—set a reminder now!
Template 4: Reels or Video Walkthrough Caption
Format:
🎥 [Short description of home or key feature]
📍 [Location or neighborhood]
🕐 [Date/time]
💬 [What viewers should do next]
Example:
🎥 Wait until you see the ceiling beams in this great room!
📍 Located in the heart of Mount Pleasant
🕐 Open Sunday from 1 to 4 PM
💬 Tour it this weekend or message for a private showing
Template 5: Giveaway or Incentive Angle
Format:
🎁 [Mention the incentive]
🏡 [Listing type or feature]
📍 [Address]
🕐 [Open house timing]
📩 [CTA with urgency]
Example:
🎁 Free coffee and gourmet pastries for the first 10 guests!
🏡 Come tour this dreamy kitchen with a butler’s pantry
📍 89 Harbor View Dr
🕐 Sunday from 2–4 PM
📩 Don’t wait—it’s one day only!
These templates are designed to be quick, effective, and customizable for whatever platform you're using. Next up, we’ll walk through platform-specific strategies—so your posts are not just written well, but posted smart.
Platform-Specific Posting Strategies: Facebook, Instagram, LinkedIn, and X
Every social media platform has its own strengths—and understanding how to tailor your open house posts to each one can dramatically improve reach and engagement. Here’s how to post smarter on the platforms that matter most for real estate agents.
What to do:
- Create a Facebook Event for your open house with the date, time, address, and a great image
- Share the event on your business page and personal profile
- Post in local real estate or neighborhood groups (when permitted)
- Use carousel posts or albums to show multiple rooms
- Consider boosting your post within a 10–15 mile radius of the listing
Bonus tip:
Always respond to comments and questions—it helps boost the post organically.
What to do:
- Use a mix of Reels, Stories, and carousel posts
- Add countdown stickers in Stories to build anticipation
- Post a Reel with a voiceover walkthrough or “top 3 features”
- Use lifestyle-focused captions and 3–5 relevant hashtags (e.g. #OpenHouseSunday, #NashvilleHomes)
- Link to your RSVP page or lead form in bio (Showable works well here)
Bonus tip:
Tag local businesses or your staging team to expand your reach.
What to do:
- Share posts in local or real estate-specific LinkedIn Groups
- Focus on investment or lifestyle potential rather than emojis or casual tone
- Use clean, professional listing photos
- Mention unique selling points like school districts, walkability, or proximity to employment centers
Bonus tip:
End with a professional CTA: “Know someone relocating to [City]? Feel free to share.”
X (formerly Twitter)
What to do:
- Tweet key open house info 2–3 times leading up to the event
- Include 1–2 quality images and a clear CTA
- Use location-based hashtags (e.g. #BoiseOpenHouse, #AtlantaRealEstate)
- Retweet the post the morning of the event
Bonus tip:
Pin the open house tweet to your profile for extra visibility.
By using the right content on the right platform, you’ll increase your chances of reaching motivated buyers wherever they’re scrolling. Up next: when to post, how often, and how to map your timeline for maximum impact.

Open House Social Media Post Schedule: When and How Often to Share
Even the best social media post won’t drive results if it’s shared too late—or just once. A smart posting schedule ensures your open house stays top-of-mind without overwhelming your audience.
Two Weeks Before: Tease the Listing
What to post:
- “Coming soon” teaser with an exterior shot or detail image
- Countdown story or Reel with staging-in-progress footage
- Neighborhood highlight (“Walk to downtown from this upcoming listing”)
One Week Before: Announce the Open House
What to post:
- Full open house post with time, date, address, and CTA
- Instagram carousel or Facebook album with interior photos
- Re-share your Facebook Event or start boosting your post
Goal: Drive RSVPs, shares, and add-to-calendars
3 Days Before: Create Urgency
What to post:
- Countdown Story with sticker
- Quick video walkthrough Reel or “Top 3 features”
- Group post in local buy/sell or neighborhood community
Goal: Reactivate interest and build urgency
Morning of the Open House: Final Push
What to post:
- “Happening today” post with reminder CTA
- Instagram Story with address and parking info
- Re-share your original post with “Join us today!” sticker
Goal: Capture spontaneous visitors and drive foot traffic
After the Event: Extend the Value
What to post:
- Thank-you post or recap with a photo from the event
- “Missed it? DM us for a private tour” call to action
- Teaser for your next open house to keep the momentum going
Goal: Keep the listing top-of-mind and capture any missed leads

FAQs: Real Estate Open House Social Media Posting Questions, Answered
Still wondering how to get the most out of your open house social posts? These frequently asked questions cover the details agents ask about the most—so you can promote your event with clarity and confidence.
What should I write in an open house social media post?
- A striking visual (photo or video)
- The date, time, and address of the open house
- 1–2 standout features of the property
- A clear call to action (“DM to RSVP,” “Click for directions,” etc.)
What are the best hashtags for open house posts?
- #OpenHouseSunday
- #JustListed
- #[YourCity]Homes
- #[Neighborhood]OpenHouse
You can also create a custom hashtag like #123MainOpenHouse for tracking engagement.
How far in advance should I start posting about an open house?
What’s the best time to post open house content?
- Instagram: 9–11 AM or 6–8 PM
- Facebook: 12–2 PM or 5–7 PM
- LinkedIn: 8–10 AM weekdays
- X (Twitter): Mid-morning and early afternoon
Should I boost my open house post on Facebook?
Can I promote multiple open houses at once?
Should I use video or photo in my open house post?
How do I get more people to RSVP to my open house?
- Use a dedicated link to your RSVP or sign-in page
- Add urgency in your post (“Only one weekend to tour this home!”)
- Offer a giveaway or freebie for attendees
- Post consistently across platforms
- Respond to DMs and comments quickly
What’s the most important part of an open house post?
Where should I post about my open house?
- Facebook (especially Events + Groups)
- Instagram (Reels, Stories, carousels)
- LinkedIn (for higher-end listings or relocation buyers)
- Nextdoor or local groups (where allowed)
Conclusion: Your Listing Deserves to Be Seen—and Shared
A great open house doesn’t just happen—it’s marketed into existence. In a world where buyers are constantly scrolling, the agents who win are the ones who know how to turn that scroll into a showing.
From attention-grabbing visuals to strategic timing and clear calls to action, your social media posts are more than just announcements—they’re invitations. And when you pair them with the right tools, like Showable, you don’t just get likes—you get leads.
Whether you're posting on Instagram, Facebook, LinkedIn, or all three, use the templates, ideas, and strategies in this guide to promote your next open house with clarity, creativity, and confidence.
Because when your social media is as polished as your listing, buyers show up—and doors open.