Keller Williams Gps And 411: Real Estate Goal Setting Made Simple
Struggling to hit your real estate goals? Learn how the Keller Williams GPS and 411 tools can help you create a focused, actionable plan that drives results. Whether you're building a 1-3-5 business plan or looking for a KW GPS template, this guide breaks it all down.
The Keller Williams GPS and 411 system is one of the most powerful planning tools in real estate—used by top agents to set clear goals, take consistent action, and stay accountable week after week. While it originated at Keller Williams, this framework is now used by agents at all brokerages who want a simple, effective way to grow their business.
In this guide, you’ll learn exactly how the GPS (Goals, Priorities, Strategies) and 411 (Weekly, Monthly, Annual tasks) work together to turn big goals into weekly wins. You’ll also get free downloadable templates so you can start building your own plan today—whether you’re focused on increasing GCI, building a team, or just getting more organized.
Keller Williams GPS Template
What Is the Keller Williams GPS?
The Keller Williams GPS is a foundational goal-setting tool designed to bring focus, clarity, and structure to your real estate business. GPS stands for Goals, Priorities, and Strategies—and it gives you a simple, one-page business plan that maps out exactly how you'll achieve your most important objectives over the next year.
Unlike traditional business plans that are often bloated or forgotten, the GPS is designed to be actionable and visible every day. It forces you to define what matters most and break your annual goals into clear priorities with specific strategies.
3 Priorities – These are the major areas of focus that will drive that goal. Example priorities might include: “Generate more listings,” “Improve database engagement,” or “Convert more buyer leads.”
5 Strategies per Priority – For each priority, you’ll identify five tactical strategies. These are the how—the specific actions or initiatives that will move the needle.
This 1-3-5 layout is why many agents call it a Keller Williams 1-3-5 plan. Whether you call it a GPS or a 1-3-5, the framework is the same: one page, total clarity, and full alignment.
Why The GPS Works
It keeps your entire year focused on one core outcome. No more chasing every shiny object.
It simplifies team alignment.Everyone knows the goal, the plan, and their role in achieving it.
It eliminates busywork. If a task doesn’t support a strategy tied to a priority, it doesn’t belong on your to-do list.
You can create a GPS plan for your business as a whole, or drill down into specific areas like listings, buyer conversion, team recruitment, or marketing. Many top agents create one GPS per core pillar of their business and revisit them quarterly.
In the next section, we’ll show you how the GPS connects to the Keller Williams 411—the weekly action plan that turns your big vision into consistent momentum.
Keller Williams 411 Template
What Is the Keller Williams 411?
If the GPS is your big-picture roadmap, the Keller Williams 411 is your day-to-day driving plan. It breaks your annual goals into monthly and weekly action items, helping you stay focused, consistent, and accountable.
The term “411” stands for 4 weeks, 1 month, 1 year
It’s a productivity tool designed to answer a simple but powerful question:
“What do I need to do this week to stay on track toward my monthly and yearly goals?”
Each 411 sheet is structured to keep your actions aligned with your GPS. At the top of the sheet, you list your annual goals—ideally pulled directly from your GPS. Below that, you define your monthly targets, and finally, break those into specific weekly tasks.
Why the 411 Works
It makes your GPS actionable. The 411 bridges the gap between strategy and execution.
It keeps you honest. You’ll immediately see if you’re falling behind—or focusing on tasks that don’t matter.
It helps you prioritize. When everything feels urgent, your 411 reminds you what’s truly important.
It’s built for rhythm. Review it every week to reset, refocus, and recommit.
Many agents print their 411 and bring it to every team meeting, coaching call, or calendar planning session. It’s not just a worksheet—it’s a weekly success system.
Coming up, we’ll walk you through how the GPS and 411 work together, and then give you downloadable templates for both so you can start building your own system today.
GPS and 411 Designed To Work Together
How the GPS and 411 Work Together
The Keller Williams GPS and 411 are designed to work hand in hand. While each tool is powerful on its own, together they form a complete planning and execution system—helping you stay focused on the big picture and take the right action week by week.
Think of the GPS as your strategic roadmap. It outlines your one big goal for the year, along with the top 3 priorities and 5 strategies per priority that will help you get there. It tells you what you’re working toward and why it matters.
Then comes the 411, which helps you translate that long-term plan into consistent, tactical action. It tells you how and when to do the work.
Here’s how they connect:
Your 411’s annual goals should be pulled directly from your GPS goal.
Your monthly targets should align with your GPS strategies.
Your weekly tasks are the daily steps that move each strategy forward.
Weekly 411 Task: Schedule and prepare 1 open house this week
This structure ensures that your time, energy, and calendar are all aligned with your highest-impact activities. When used consistently, the GPS and 411 keep you from reacting to the urgent and help you focus on what’s truly important.
"The GPS Framework helped me achieve 40% more productivity, better team alignment, and faster decision making"
Up next, we’ll give you free downloadable templates for both tools—so you can start building your own GPS and 411 system today.
Downloadable GPS and 411 Templates
Ready to build your own plan? We’ve made it easy. Download our free GPS and 411 templates to start applying this system to your own business. Whether you’re a solo agent or part of a team, these fillable sheets will help you clarify your goals, map out your strategy, and stay on track week after week. You can start using them right away or review the examples below to guide your planning.
Creating your own GPS and 411 plan isn’t complicated—but it does require focus. The goal is to define what success looks like for you, then reverse-engineer the steps to get there. Whether you're working solo or leading a team, this process works.
Here’s how to build your system from the ground up:
Step 1: Define Your One Big Goal
This is your destination for the year. It should be clear, measurable, and meaningful to your business. Ask yourself:If I only achieved this one thing, would it make the year a success? Common examples:
Step 2: Choose 3 Priorities That Support That Goal
Now identify the three biggest focus areas that will help you achieve your goal. These should be broad categories of effort—like listings, lead generation, or systems. Avoid choosing too many. The power of GPS lies in narrowing your focus. Example priorities:
Increase listing inventory
Build stronger database engagement
Improve buyer conversion rate
Step 3: List 5 Strategies for Each Priority
For each of your three priorities, define five specific strategies. These are the tangible ways you’ll move each priority forward. You should end up with 15 total strategies—a complete blueprint to reach your goal. Example for “Increase listing inventory”:
Step 4: Translate Your Strategies Into Weekly and Monthly 411 Tasks
Now move from strategy to execution. This is where momentum happens—small actions done consistently over time Take your GPS and break it down into smaller milestones:
Set monthly targets tied to each strategy (e.g., “send 300 postcards,” “book 4 listing appointments”)
Define weekly tasks that keep you on track (e.g., “call 10 past clients,” “schedule open house”)
Use your 411 sheet to track and update your progress every week.
Keller Williams GPS Example
Keller Williams GPS Example
Let’s look at a real-world example of a Keller Williams GPS plan built around a focused, lead-generating objective: earning $250,000 in GCI by dominating open houses. This one-page GPS gives you clarity on what you’re working toward, where to focus, and which actions will get you there.
Annual GPS Goal
Earn $250,000 in GCI by dominating open houses
Priority 1: Increase Open House Volume and Visibility
Now that the GPS has clarified your big goal and strategic focus, the 411 brings it down to the week-by-week execution level. Here's how the same open-house-driven business plan translates into a 411 for consistent weekly action.
Annual Goal
$250,000 in GCI through open house strategy
Monthly Goal
Host 4 open houses, generate 40+ leads, convert 2 into buyer or seller appointments
Weekly Tasks
Schedule and promote an open house for this weekend
Send thank-you texts and emails to last week’s attendees
Call 10 hot leads from your open house pipeline
Post one open house recap or teaser video to Instagram
Frequently Asked Questions About GPS And 411
Frequently Asked Questions About GPS And 411
What’s the difference between the Keller Williams GPS and 411?
The GPS is your annual business roadmap—it defines one big goal, three priorities, and five strategies for each. The 411 takes that high-level plan and breaks it down into actionable tasks on a weekly, monthly, and yearly basis. Together, they create a system that combines vision with execution.
Is the 1-3-5 plan the same as the GPS?
Yes. The 1-3-5 plan is simply another name for the GPS. It stands for 1 goal, 3 priorities, and 5 strategies per priority. Whether you hear someone say GPS or 1-3-5, they’re talking about the same Keller Williams business planning format.
Can I use the GPS and 411 even if I’m not with Keller Williams?
Absolutely. These tools were developed by KW, but they’re useful for any real estate agent who wants to work with more focus and structure. Many agents at other brokerages have adopted the GPS and 411 as part of their personal productivity systems.
How often should I update my 411?
You should review and update your 411 every week. It’s designed to help you stay on track with your monthly and annual real estate goals. Weekly updates ensure you’re adjusting for real-life shifts while maintaining forward momentum.
Where can I get a Keller Williams GPS or 411 template?
You can download free, fillable templates for both the GPS and 411 right in this article. Scroll up to the “Download Your Free GPS and 411 Templates” section to grab yours and start planning today.
Should I make a new GPS every year?
Yes. Your GPS should reflect your business goals for the current year. Revisit and refresh it annually, and consider reviewing it quarterly to make small adjustments based on market conditions, business growth, or team changes.
What should I do if I fall behind on my 411?
Use it as a diagnostic tool. If you’re consistently missing tasks, it could be a sign that your strategies need to change—or that your priorities aren’t aligned with your actual capacity. The 411 is designed to keep you honest and adaptable, not perfect. The key is to revisit it regularly and adjust as needed.
What if my goal changes mid-year?
It’s okay to revise your GPS if your goals or market conditions shift. The GPS is a tool—not a cage. Just make sure any updates are intentional, and adjust your 411 to reflect the new direction so your weekly actions stay aligned.
Should I share my GPS and 411 with my team or coach?
Yes. The GPS and 411 are excellent tools for team alignment and accountability. Share them with your team leader, admin, productivity coach, or business partner so everyone’s on the same page and can help hold each other accountable.
How long does it take to create a GPS and 411?
You can build a complete GPS and first-week 411 in about an hour. Most agents spend 30–45 minutes creating their GPS and about 15 minutes each week updating their 411. The return on that time investment is clarity, confidence, and consistency.
Why Every Agent Needs a GPS and 411
Conclusion: Why Every Agent Needs a GPS and 411
Success in real estate doesn’t happen by accident—it’s the result of clear goals, focused strategies, and consistent action. The Keller Williams GPS and 411 framework gives you all three. Together, they help you simplify your planning, avoid distractions, and stay accountable to the work that moves your business forward.
Whether you're a new agent trying to gain traction or a seasoned team leader looking to grow, this system gives you a repeatable path to results. The GPS sets your direction. The 411 keeps you moving. And with your free downloadable templates, you now have everything you need to start today.
Take the time to create your plan. Print it. Review it weekly. Share it with your team or coach. The agents who succeed at the highest level aren’t guessing—they’re executing on a clear plan. Now you can, too.
