All Posts
Open House Feedback Form: Free Template For Real Estate Agents
An open house feedback form helps you capture what buyers are really thinking—so you can improve showings, impress sellers, and follow up with confidence. In this guide, you’ll get expert tips, the best questions to ask, and a free Google Form template to start using today.
Written by Seth Cox
Jun 23, 2025 / Open House Templates
An open house feedback form is a short survey used by real estate agents to gather opinions from guests after they tour a property. It’s one of the most underrated tools in your open house strategy—but when used correctly, it can provide powerful insight into what buyers think, how a property is being perceived, and what changes (if any) need to be made to sell faster.
Unlike a traditional open house sign-in sheet, which simply captures names and contact details, an open house feedback form digs deeper. It asks visitors what they liked, what they didn’t, how they felt about the pricing, and whether they could see themselves living in the home. The goal isn’t just data collection—it’s about capturing buyer sentiment while it’s fresh, identifying hot leads, and gathering real-time feedback you can use to inform your seller or fine-tune your marketing strategy.
Whether you're hosting a high-end luxury listing or a starter home, using a structured feedback form shows professionalism, generates better leads, and gives you an edge in competitive markets. In this guide, we’ll show you exactly what to include, how to share it, and where to grab a free open house feedback form template you can start using right away.
Open House Feedback Form vs. Sign-In Sheet: What’s the Difference?
It’s easy to confuse an open house feedback form with an open house sign-in sheet, but they serve two very different purposes. A sign-in sheet (or sign-in app) is designed to capture basic visitor information—usually name, phone number, and email—so you can follow up after the event. It’s focused on lead generation and is often the first step in building a relationship with a potential buyer.
An open house feedback form, on the other hand, goes beyond contact details. It asks questions about the visitor’s experience: what they thought of the home, how it compares to others they’ve seen, and whether they’d consider making an offer.
This kind of open house feedback helps agents:
- Understand how the property is being received
- Spot red flags early (like pricing or layout concerns)
- Collect insights to share with the seller
- Qualify leads based on buying intent
Tip: Many top-performing agents use both tools together: a sign-in form at the beginning of the tour, and a feedback form at the end.
Why Open House Feedback Matters for Real Estate Agents
In a competitive market, small insights can lead to big wins. A well-designed open house feedback form helps real estate agents go beyond the usual guest list and uncover what buyers are really thinking. Whether you're looking to improve your marketing, guide your seller, or qualify leads, feedback forms give you an edge that sign-in sheets alone can’t deliver.
Here’s why collecting feedback at open houses is so important:
- Refine Your Open House Strategy
- If buyers consistently mention that the layout feels awkward or the price feels high, you can adjust your messaging—or even your listing price—to better align with buyer expectations.
- Impress Your Sellers with Real Data
- Sellers love to see that their agent is proactive. By showing them what buyers are saying (in their own words), you build trust and set the stage for constructive conversations about pricing or staging improvements.
- Identify Serious Buyers Faster
- Feedback forms often reveal whether a guest is just browsing or actively looking. That means you can prioritize your follow-up and avoid wasting time on cold leads.
- Improve Future Open Houses
- You’ll learn what guests liked or disliked about the setup, flow, or presentation—so your next event is even stronger.
Using an open house feedback form isn’t just about being thorough—it’s about using data to make better decisions, deliver a better client experience, and ultimately close more deals.
What to Include on an Effective Open House Feedback Form
The best open house feedback forms are short, strategic, and easy to complete. Your goal is to gather just enough information to gain insight into the buyer’s mindset—without overwhelming them or making the form feel like a chore.
Here’s what every real estate agent should include:
Basic Contact Information
This gives you a second chance to capture leads who didn’t sign in at the door.
- Name
- Email address
- Phone number
Buyer Intent and Timeline
These answers help you identify hot leads and tailor your follow-up.
- Are you actively looking for a home?
- What’s your buying timeline?
- (ASAP, 1–3 months, 3–6 months, just browsing)
Property Impressions
This section helps you understand how the property is resonating with buyers.
- What did you like most about the home? (open-ended)
- What did you like least? (open-ended)
- Could you see yourself living in this home? (Yes / No / Maybe)
Price Perception
Use this feedback to support pricing discussions with your seller.
- How do you feel about the price of this home?
- (Overpriced / About right / Underpriced / Not sure)
Home Condition and Agent Experience
This shows you how the property—and your brand—are being received.
- How would you rate the overall condition of the home?
- (Excellent, Good, Fair, Poor)
- How helpful was the hosting agent? This can be helpful if the host is hosting for another agent.
- (Very helpful, Somewhat helpful, Not helpful)
Final Comments or Suggestions
A final open-ended question like “Is there anything we could improve for future open houses? can uncover valuable insights you might not have thought to ask.
Keep your form to 8–10 questions max. That’s the sweet spot for collecting useful feedback without killing your response rate. In the next section, we’ll walk through the best ways to share and collect your open house feedback form—without making it feel like a hassle for your guests.
How to Share and Collect Feedback Effectively
Even the best open house feedback form won’t help if no one fills it out. The key is making the process seamless, convenient, and quick—so guests are more likely to respond while their impressions are still fresh.
Here’s how to get the most responses from your feedback form:
Display a QR Code at the Property
Print a simple sign with a QR code that links directly to your feedback form. Place it near the front door, kitchen island, or exit—anywhere guests will see it as they leave. Add a short message like:
“We’d love your feedback. Scan to share your thoughts!”
Offer a Tablet or iPad at the Open House
Having a tablet set up at the front or back of the home makes it easy for guests to fill out the form on the spot. Keep the form short and mobile-friendly, and let them know it takes less than a minute.Send the Form After the Event
If you collected emails through your sign-in app (or with Showable), follow up with a quick “Thank you for visiting!” email that includes a link to the feedback form. Let them know their input is appreciated and helpful for the seller.
Use a Friendly Tone and a Clear Call to Action
Guests are more likely to respond when the form feels personal, not clinical. Use warm language and a clear ask, like:
“We’re always looking to improve. Could you take 30 seconds to share your thoughts?”
Free Open House Feedback Form Template
Ready to save time and start collecting better feedback right away? We’ve created a free, customizable open house feedback form template in Google Forms that you can copy, brand, and start using today.
This mobile-friendly template is perfect for sharing via QR code, tablet, or post-event email. It’s designed to capture the most important insights—without overwhelming your guests.
Open House Feedback Form Questions Included
- Optional name and email fields
- Buying timeline question
- “Do you see yourself living in this home?” (Yes/No/Maybe)
- Open-ended likes and dislikes
- Condition and agent rating scales
- Follow-up request checkbox
The form is easy to update with your logo, color scheme, or custom questions. Whether you're hosting a luxury listing or a first-time buyer open house, this template will help you collect valuable data and deliver a more polished experience.
What to Do with Open House Feedback Form Submissions
So you’ve shared your open house feedback form, and the responses are coming in. Now what? Don’t let that valuable input sit in your inbox or Google Drive. If used intentionally, this feedback can drive smarter follow-up, better seller communication, and stronger future open houses.
Here’s how to turn your form submissions into real business results:
Review Responses Within 24 Hours
Strike while the experience is still fresh. Look for patterns in the feedback—did multiple guests mention the same concern? Highlight urgent insights and follow up while the memory of the home is still top of mind.
Tag and Sort Leads by Buying Timeline
Use the responses to qualify buyers:
- Follow up immediately with “ASAP” buyers
- Set reminders for future check-ins with longer-term leads
- Exclude “just browsing” guests unless they show strong interest
If you’re using a CRM like Follow Up Boss, you can easily tag contacts based on their feedback.
Share Key Takeaways with the Seller
- What buyers liked
- What raised concerns
- How the price is being perceived
This builds trust and keeps the seller engaged in the sales process—especially if you're recommending a price change or home improvements.
Improve Future Open Houses
Use guest suggestions to make your next event better. Whether it's adding open house signage, adjusting lighting, or changing your script, each piece of feedback is a chance to optimize.
Log Feedback for Long-Term Trends
Over time, you’ll collect valuable data about how buyers respond to certain neighborhoods, floorplans, or price points. Keep a running document or spreadsheet to track trends—especially helpful if you work in a tight market or serve repeat seller clients.
FAQs About Open House Feedback Forms
What is an open house feedback form?
An open house feedback form is a short survey that guests complete during or after an open house. It captures their thoughts on the property, pricing, layout, and overall experience. Agents use this feedback to improve showings, qualify leads, and guide seller conversations.
What’s the difference between an open house feedback form and an open house sign-in sheet?
A sign-in sheet collects basic visitor info (name, phone, email) for follow-up. A feedback form goes further, asking about the guest’s impressions of the home. Ideally, you use both—sign-in for lead capture, feedback for insights.
How many questions should be on an open house feedback form?
Keep it to 5–10 questions. That’s enough to gather meaningful feedback without overwhelming your guests. Shorter forms get more responses—especially if you’re collecting feedback on-site.
Should I ask for contact information on the feedback form?
Yes, but make it optional. If a guest didn’t sign in at the front, the feedback form gives you a second chance to capture their details. Just be transparent about why you’re collecting the info and how you’ll use it.
Is it better to use paper or digital feedback forms?
Digital forms are easier to manage and analyze. You can share them via QR code, email, or tablet—and responses go straight to your inbox or CRM. Tools like Showable even automate the follow-up process based on guest responses.
When’s the best time to ask for feedback?
Right after the tour, while the experience is still fresh. You can display a QR code near the exit, hand guests a tablet, or follow up by email within 24 hours. The sooner you ask, the more useful and honest the feedback will be.
Can I reuse the same form for every open house?
Yes—just be sure to update the property address or listing name in the form title or description. If you’re using Google Forms, you can create a master template and duplicate it for each new event.
Final Thoughts: Make Feedback a Strategic Advantage
Open house feedback isn’t just about gathering opinions—it’s about unlocking real insight that helps you sell smarter, follow up faster, and win more listings. Whether you’re working with first-time buyers or luxury clients, using a well-crafted open house feedback form adds a layer of professionalism that clients and guests notice.
By asking the right questions, sharing your form at the right time, and actually putting the feedback to use, you’ll stand out in a crowded market. And with tools like our free Google Form template—or automated solutions like Showable—you can turn every showing into a growth opportunity.
Click here to copy the open house feedback form template (Google Form)
