Real Estate Marketing Articles for Real Estate Agents

Realtor Headshots: Poses, Outfits, And Ideas For Real Estate Agents

Realtor headshots matter more than you think. Learn how to dress, pose, and hire the right photographer, plus see examples and ideas that attract more clients.

Aug 17, 2025 / Real Estate Marketing

Real Estate Agent Introduction: The Ultimate Guide For New Realtors

Discover the ultimate guide to real estate agent introductions. Get proven scripts, letter samples, email templates, video scripts, flyers, and social media post examples to win more clients and stand out from the competition.

Aug 14, 2025 / Real Estate Marketing

What Is Reverse Prospecting In Real Estate?

Reverse prospecting in real estate connects listings with active buyers through MLS tools—and also helps agents generate new listings by showing homeowners there’s real buyer demand. Learn how to use both approaches to grow your business.

Aug 14, 2025 / Real Estate Marketing

What Is Circle Prospecting In Real Estate?

Discover what circle prospecting in real estate is, why it works, and how to use scripts, strategies, and tools to generate more listing leads in any neighborhood.

Aug 14, 2025 / Real Estate Marketing

Ai For Real Estate Listings: Unlock More Listings

Want more listings? Discover how top agents use AI to win more clients, create better listing materials, and dominate their markets faster than ever.

Jul 25, 2025 / Real Estate Marketing

How To Ask For A Referral In Real Estate

Knowing how to ask for a referral in real estate can feel tricky, but it doesn’t have to be. The best referrals come from honest relationships, good timing, and a thoughtful approach. In this guide, you’ll learn exactly when and how to ask in a way that feels natural, so you can turn your best clients into your biggest advocates.

Jul 19, 2025 / Real Estate Marketing

What Is An Agent Preview In Real Estate? Everything You Need To Know

Curious about agent previews in real estate? These private showings, exclusively for licensed agents, can make or break a listing before it ever goes public. In this guide, you’ll learn what an agent preview is, how it differs from a broker tour, when to host one, and why top listing agents use them to spark interest, gather intel, and generate early offers.

Jul 18, 2025 / Real Estate Marketing

Top Real Estate Cold Calling Objections & Rebuttals For Buyers

Real estate cold calling objections and rebuttals can feel like a minefield—but with the right approach, you can turn every “not interested” into an opportunity to showcase your expertise. In this guide, you’ll discover the ten most common buyer objections, proven response frameworks, and sample scripts that keep prospects engaged and moving toward their next home.

Jul 17, 2025 / Real Estate Marketing

How To Door Knock As A Realtor

Learn how to door knock as a realtor with confidence using proven scripts, smart targeting strategies, and follow-up techniques that actually convert. This step-by-step guide will help you master real estate door knocking and turn every conversation into an opportunity.

Jul 14, 2025 / Real Estate Marketing

How To Get Real Estate Leads Without Cold Calling

Tired of cold calling? This guide breaks down 20+ ways to get real estate leads without cold calling — perfect for agents who want to attract clients through open houses, online reviews, community marketing, and digital tools that convert leads into clients.

Jul 10, 2025 / Real Estate Marketing

Real Estate Door Knocking Scripts: Tips, Templates & Tools

Door knocking might feel old-school, but for real estate agents who do it right, it's still one of the most effective ways to generate leads and build local brand recognition. In this guide, you'll find word-for-word door knocking scripts tailored to different situations—plus tips on timing, tone, and follow-up that maximize your results.

Jul 08, 2025 / Real Estate Marketing

How Long Do Buyers Wait To Make An Offer?

How long do buyers wait to make an offer? It’s a question every real estate agent hears—and the answer isn’t always straightforward. In this guide, we’ll break down the average buyer decision timeline, what influences it, and how you can help your sellers navigate the waiting game. Whether you’re in a fast-paced urban market or a slower rural one, understanding buyer behavior can help you close deals faster and smarter.

Jul 07, 2025 / Real Estate Marketing

What Is Soi In Real Estate? A Guide To Building Your Sphere Of Influence

Wondering what SOI means in real estate — and why top agents say it’s their #1 lead source? In this complete guide, you'll learn how to build, grow, and work your Sphere of Influence (SOI) to generate consistent referrals, repeat clients, and long-term success. Whether you’re a brand-new agent or refining your outreach strategy, this article gives you the tools, scripts, and systems to turn your network into a lead-generating machine.

Jul 06, 2025 / Real Estate Marketing

Handwritten Thank You Notes To Wow Your Real Estate Clients

Want to stand out and generate more referrals? Discover how handwritten thank you cards can help you build trust, wow clients, and grow your business. This guide covers exactly when to send them, what to say, and how to automate the process without losing the personal touch.

Jul 05, 2025 / Real Estate Marketing

What Is Farming In Real Estate? The Ultimate Guide For Agents

Real estate farming—also called geographic farming—is a proven marketing strategy to build long-term authority in a specific neighborhood or niche. In this guide, you'll learn exactly what farming is, how to pick the right market, and the step-by-step system top agents use to become the go-to realtor in their neighborhood.

Jul 04, 2025 / Real Estate Marketing