What Is Soi In Real Estate? A Guide To Building Your Sphere Of Influence
Wondering what SOI means in real estate — and why top agents say it’s their #1 lead source? In this complete guide, you'll learn how to build, grow, and work your Sphere of Influence (SOI) to generate consistent referrals, repeat clients, and long-term success. Whether you’re a brand-new agent or refining your outreach strategy, this article gives you the tools, scripts, and systems to turn your network into a lead-generating machine.
Written by Seth Cox
Jul 06, 2025 / Real Estate Marketing
Real Estate Agent Thank You Notes: When, Why, And What To Write
Want to stand out and generate more referrals? Discover how real estate agent thank you notes—especially handwritten ones—can help you build trust, wow clients, and grow your business. This guide covers exactly when to send them, what to say, and how to automate the process without losing the personal touch.
Jul 05, 2025 / Real Estate Marketing
What Is Farming In Real Estate? The Ultimate Guide For Agents
Real estate farming—also called geographic farming—is a proven marketing strategy to build long-term authority in a specific neighborhood or niche. In this guide, you'll learn exactly what farming is, how to pick the right market, and the step-by-step system top agents use to become the go-to realtor in their neighborhood.
Jul 04, 2025 / Real Estate Marketing